At ONETrueSaxon, part of Pentland Brands, I served as Brand Manager during a defining period of growth and repositioning for the menswear label. My remit covered full-spectrum brand ownership—campaign strategy, seasonal storytelling, in-store activation, and B2B marketing support across wholesale accounts.

I was responsible for delivering fully integrated campaigns across channels, from ecommerce to traditional print, from window displays to press activations. Working closely with Pentland’s central brand team, I aligned visual and verbal identity to elevate brand perception while ensuring creative relevance across global markets.

Beyond campaigns, I developed retail marketing toolkits for stockists and coordinated PR campaigns, press events, and fashion editor outreach. The role allowed me to blend creative strategy with commercial insight—ensuring ONETrueSaxon consistently punched above its weight in a competitive retail landscape.