Case Study

AI-Powered Content Engine Driving Inbound Leads

Challenge / Objective

ZRG Consulting Solutions wanted to increase inbound pipeline and reposition acquired brands under one challenger voice.

Workstreams

  • Used AI to repurpose old podcasts, videos, and white papers into fresh, multi-format content.

  • Deployed across SEO blogs, email nurtures, sales collateral, and social campaigns.

  • Applied AI for draft generation and formatting, with human editorial refinement to maintain voice and credibility.

Results

  • +90% organic traffic YoY.

  • +145% inbound sessions.

  • €3.5m in inbound pipeline generated in one year.

Bottom Line

Developed ability to design and manage AI-powered content workflows that scale while delivering measurable ROI.