Case Study

Challenge / Objective

At a time when fashion marketing was dominated by print, ONETrueSaxon wanted to reach ymore digitally-savvy consumers through emerging online channels. The objective was to test and scale digital-first campaigns that built relevance online while driving retail sales.

Workstreams

• Designed digital-first creative campaigns integrating social and online PR.

• Ran targeted online ads to complement retail launches.

• Introduced early influencer collaborations to reach new audiences.

Results

• Grew online engagement significantly, building a new customer base.

• Improved retail campaign ROI by linking digital to in-store promotions.

• Helped set a precedent for wider digital adoption within Pentland.

Bottom Line

This project highlighted the early shift to digital marketing in fashion. By pioneering online-first campaigns, the brand reached new audiences and proved the value of integrating digital with retail activations.