Case Study

Challenge / Objective

In the crowded world of culture journalism, writers needed a distinctive voice to stand out. The challenge was to craft a style that resonated with editors and readers while staying flexible across formats — from interviews to reviews to opinion columns.

Workstreams

• Experimented with tone, pacing, and narrative forms.

• Adapted style across multiple publication audiences.

• Learned to combine data (release schedules, sales figures) with creative commentary.

Results

• Secured repeat commissions with multiple magazines.

• Built a recognisable voice editors sought out for key features.

• Strengthened ability to switch tones to suit audience and brand.

Bottom Line

This early work cemented my skill in voice and storytelling versatility. The ability to adapt tone for audience and medium is a skill I’ve applied throughout my marketing career — from C-suite thought leadership to consumer campaigns.