Case Study

Challenge / Objective

Laureate relied heavily on third-party lead brokers for student enrolments. This inflated acquisition costs and left marketing with little control over lead quality or conversion. The challenge was to design a direct, global lead generation system that lowered cost-per-lead (CPL), improved funnel visibility, and delivered better-fit prospective students.

Workstreams

• Developed inbound campaigns using SEO, landing pages, and gated content.

• Built multilingual landing experiences tailored to regional markets.

• Introduced CRM workflows to capture, nurture, and qualify leads before handover.

Results

• CPL reduced by 35% in the first year.

• Lead-to-enrolment conversion improved 20%.

• Direct-sourced leads increased, reducing reliance on brokers.

Bottom Line

This project demonstrated how digital transformation can directly improve profitability. By taking ownership of lead generation, Laureate reduced costs while improving student quality and conversion.