Case Study

Challenge / Objective

After acquisitions, ZRG needed to unify its messaging under a bold, challenger-style voice. The problem was that most legacy materials — from sales decks to blogs — reflected outdated tones and lacked consistency, leaving consultants without the tools to tell a coherent story.

Workstreams

• Trained AI systems to “understand” brand tone.

• Used AI to re-draft and format legacy assets across blogs, newsletters, decks, and collateral.

• Balanced automation with editorial checks for consistency and authenticity.

Results

• Delivered consistent brand voice across multiple touchpoints.

• Enabled faster turnaround on high-quality content.

• Improved consultant adoption of new messaging.

Bottom Line

This case shows how AI can be more than a productivity tool — it can embed a brand’s personality across hundreds of assets, provided it’s paired with editorial oversight. It illustrates my ability to drive large-scale brand alignment quickly and effectively.