Case Study

Challenge / Objective

Walking the Talk had deep intellectual capital in organisational culture but was constrained by an outdated brand identity and fragmented digital presence. Its market visibility relied almost entirely on the founder’s reputation and referrals. To grow globally and position the firm as an attractive acquisition target, a full brand transformation was required — one that elevated perception, created a unified story, and demonstrated scalability.

Workstreams

• Led development of a new visual identity and messaging platform.

• Designed and launched a content-first, SEO-driven website.

• Produced a global brand playbook and templates for consultants.

• Delivered training and adoption programs to embed the new brand.

Results

• Website sessions up 145% YoY; organic traffic +90%.

• Inbound enquiries from Asia-Pacific, LatAm, and North America for the first time.

• Consultants equipped with consistent tools to present globally.

Bottom Line

The rebrand elevated Walking the Talk into a modern, credible, global consultancy. It was cited during acquisition due diligence as evidence of growth potential, proving how brand transformation can increase market value as well as perception.