Case Study

Challenge / Objective

Editors wanted more than profiles; they needed stories that captured cultural shifts. The challenge was to identify emerging trends early and craft features that felt timely and influential.

Workstreams

• Monitored music, fashion, and subculture scenes across the UK and Europe.

• Pitched and delivered stories on emerging trends, movements, and artists.

• Balanced journalistic objectivity with cultural storytelling.

Results

• Published trend-focused features that attracted wide readership.

• Became trusted by editors to provide “early signal” stories.

• Developed a habit of spotting shifts before they hit mainstream.

Bottom Line

Trend-spotting in journalism laid the groundwork for my later marketing career. The ability to identify shifts early and package them into compelling stories directly translates to anticipating client needs and creating market-leading content.