Case Study

Challenge / Objective

Mexx’s marketing was rooted in legacy print and catalogue channels, while competitors were rapidly adopting digital and social strategies. The challenge was to modernise the brand’s marketing to reflect consumer behaviour shifts, link campaigns to ecommerce, and measure ROI in real time.

Workstreams

• Introduced digital-first campaigns integrating paid, owned, and earned channels.

• Established brand presence across emerging social platforms.

• Connected brand campaigns to ecommerce activations for measurable impact.

Results

• Increased online traffic and conversions by double digits.

• Built Mexx’s first measurable link between brand campaigns and sales.

• Established digital and social channels as central to global marketing.

Bottom Line

This project accelerated Mexx’s marketing into the digital age. By shifting spend and strategy, the brand reached new audiences and built direct links between campaign activity and revenue.