Case Study

Driving Ecommerce Growth at ONETrueSaxon

Challenge / Objective

As part of Pentland Brands’ portfolio, ONETrueSaxon needed to prove its relevance in a crowded online fashion landscape. While the label had loyal fans, it lagged behind larger group brands in ecommerce visibility and digital performance. The challenge was to use limited resources to drive measurable online sales growth, outperform competitors, and demonstrate the value of digital-first marketing within the Pentland group.

Workstreams

  • Email Marketing Optimization

    • Designed and executed targeted weekly campaigns with segmented customer lists.

    • Tested content variations across subject lines, product mixes, and seasonal offers.

    • Introduced personalised recommendations to increase engagement.

  • Content-Driven Campaigns

    • Developed campaign narratives tying product launches to lifestyle themes.

    • Coordinated with design and merchandising teams to align storytelling with stock priorities.

    • Built landing pages that guided customers seamlessly from inspiration to checkout.

  • Data & Performance Tracking

    • Implemented reporting dashboards to compare campaign results across Pentland brands.

    • Monitored open rates, click-throughs, and conversion metrics to refine creative decisions.

    • Shared learnings across the group to elevate digital marketing standards.

Results

  • ONETrueSaxon’s ecommerce campaigns outperformed other Pentland fashion brands by 200% in weekly sales uplift.

  • Email campaigns consistently achieved industry-leading open and click-through rates.

  • Proved that small, digitally focused brands could punch above their weight in online performance.

  • Created a benchmark for how targeted content + email strategy could scale sales across Pentland’s broader brand family.

Bottom Line

By focusing on sharp, data-driven email marketing and compelling digital storytelling, ONETrueSaxon turned into an ecommerce outperformer within Pentland Brands. The label’s success showed that a challenger approach — leaning on content and digital precision rather than large budgets — could unlock significant revenue growth.