Case Study

Challenge / Objective

Talk360 was concentrating on expanding into Africa and Asia, targeting price-sensitive users with limited internet bandwidth. Competing against well-funded global VoIP brands, the challenge was to acquire and retain users in markets with unique cultural and technological barriers. The objective was to drive user adoption and establish Talk360 as a trusted brand in emerging markets.

Workstreams

• Localised campaigns with tailored messaging for cultural relevance.

• Partnered with micro-influencers and community channels to build trust.

• Designed mobile-first creative optimised for low-bandwidth environments.

Results

• Active user base doubled in targeted regions.

• App downloads in Africa grew by 70% YoY.

• Brand recognition increased significantly in high-priority markets.

Bottom Line

By building culturally relevant campaigns and optimising for local realities, Talk360 achieved significant adoption in competitive markets, proving the value of market-specific digital strategies.