Case Study

Challenge / Objective

As Pentland expanded its ecommerce channels, brands competed for visibility and sales performance through email marketing. ONETrueSaxon, a smaller label compared to Pentland’s global giants (e.g. Speedo, Lacoste), faced the challenge of standing out and delivering meaningful online sales through direct campaigns.

Workstreams

• Developed targeted email campaigns with tailored product storytelling.

• Built weekly promotional calendars linked to new drops and seasonal themes.

• Introduced A/B testing for subject lines, creative, and offers.

• Coordinated campaigns with ecommerce site UX updates for seamless user journeys.

Results

• ONETrueSaxon’s email campaigns regularly outperformed other Pentland brands by 200% in weekly sales uplift.

• Open and click-through rates consistently exceeded benchmarks across the group.

• Ecommerce became a primary sales driver for the brand, strengthening its internal positioning within Pentland.

Bottom Line

This case proved that smaller brands can outperform global counterparts through sharper targeting, creative storytelling, and disciplined testing. By turning ONETrueSaxon into a digital sales outperformer, we showed the power of email in driving ecommerce growth.