Case Study

Challenge / Objective

Walking the Talk wanted to position its leadership team as global authorities in organizational culture. The challenge was to build executive visibility through thought leadership across multiple formats.

Workstreams

• Planned and promoted global keynote events, webinars, and roundtables.

• Launched and co-produced Carolyn Taylor’s Walking Your Talk podcast.

• Developed content calendars for executive interviews, blogs, and bylined articles.

• Repurposed content across social, email, and client campaigns.

Results

• Elevated Carolyn Taylor and senior leaders as recognized thought leaders.

• Increased client engagement through events, learning sessions, and podcasts.

• Created new business opportunities via heightened executive visibility.

Bottom Line

Through coordinated thought leadership campaigns, Walking the Talk’s executives became recognized voices in the organizational culture space, enhancing credibility and driving client opportunities.