Case Study

From House of Brands to Branded House – The Full ZRG Rebrand

Challenge / Objective

ZRG was seen as a “house of brands,” with inconsistent collateral and messaging. This diluted brand equity and client recognition. The objective was to transition to a branded house, ensuring every touchpoint reflected one unified identity.

Workstreams

  • Developed refreshed visual identity system.

  • Rebranded 100% of collateral: proposals, guides, reports, eBooks, presentations, templates.

  • Standardised digital assets: website, social, email signatures.

  • Coordinated global rollout with training and adoption.

Results

  • Achieved full adoption across 200+ consultants.

  • Improved brand professionalism and recognition.

  • Higher LinkedIn engagement and improved RFP performance.

Bottom Line

This project unified the brand internally and externally. It positioned ZRG as a credible, global consulting house, elevating both client experience and consultant pride.