Case Study

Challenge / Objective

Walking the Talk’s intellectual property was locked in consultant expertise, making it difficult to scale visibility. To grow reputation and pipeline, we needed a content engine that externalised this expertise, delivered consistent thought leadership, and positioned the firm as a global authority.

Workstreams

• Built a content calendar aligned to market trends and client pain points.

• Produced reports, blogs, webinars, and guides with consultant input.

• Created flagship “Agile Culture” report as a solution-launch asset.

Results

• “Agile Culture” downloaded 2,000+ times; cited in client RFPs.

• Marketing-sourced enquiries grew 5x vs 2017 baseline.

• Elevated the firm’s reputation as a global leader in culture transformation.

Bottom Line

This content engine scaled the reach of a boutique consultancy far beyond its size. By tying thought leadership to pipeline attribution, it proved that content can be both a brand builder and a revenue generator.