Case Study

Global Campaign Relaunch

Challenge / Objective

Mexx, a heritage fashion brand, needed revitalisation. Its fragmented campaign execution across regions weakened global recognition and diluted brand equity. The challenge was to create a unifying global campaign that would reconnect with consumers, energise local markets, and modernise Mexx’s image in a highly competitive retail environment.

Workstreams

  • Developed “One Mexx” campaign platform balancing global consistency with local flexibility.

  • Produced a comprehensive toolkit of creative assets for 30+ markets.

  • Coordinated cross-channel activations: print, digital, in-store, PR.

Results

  • Delivered unified campaigns across Europe, Asia, and North America.

  • Improved brand recognition and consumer sentiment in core markets.

  • Increased campaign ROI through efficiencies and stronger creative coherence.

Bottom Line

This relaunch re-established Mexx as a recognisable global fashion player. It showed the power of integrated global marketing, creating consistency while enabling local markets to thrive.