Case Study

Challenge / Objective

As a freelance journalist, I needed to secure opportunities with major publications while building credibility in the competitive music and culture space. The challenge was to pitch stories editors wanted, land high-profile interviews, and deliver compelling features under tight deadlines.

Workstreams

• Built relationships with editors at titles like i-D, The Face, and Esquire.

• Conducted interviews with high-profile musicians, artists, and cultural figures.

• Crafted long-form features and reviews with distinctive voice and narrative.

Results

• Published in leading UK and international magazines.

• Developed reputation as a reliable, creative cultural journalist.

• Built transferable skills in interviewing, storytelling, and brand voice.

Bottom Line

This work honed my ability to create stories that resonate with audiences — a foundation I’ve carried into marketing. The same skills that secured national bylines now shape thought leadership and brand narratives.