Case Study

Challenge / Objective

Walking the Talk’s CRM data was inconsistent and fragmented, limiting business development and preventing account-based marketing. Without behavioural tracking or clean data, consultants lacked visibility into high-value account activity. The objective was to implement HubSpot discipline that delivered both clean data and actionable insights.

Workstreams

• Implemented HubSpot tracking across all campaigns and digital assets.

• Built workflows for lead scoring, lifecycle progression, and data hygiene.

• Designed ABM campaigns surfacing buying signals for consultants.

• Maintained >95% data accuracy via automated processes.

Results

• Conversion from MQL → SQL improved 35%.

• Generated dozens of new C-level conversations in FTSE 100 and Fortune 500 accounts.

• Gave BD teams live visibility into client behaviour.

Bottom Line

This work turned CRM into a proactive growth engine. Clean data and HubSpot automation enabled ABM at scale, while consultants gained actionable insights that directly supported revenue.