Case Study

Challenge / Objective

With no paid media budget, MirrorMirror needed awareness and downloads driven largely through earned media. The objective was to generate early buzz by telling a story that would resonate with lifestyle and tech audiences.

Workstreams

• Crafted brand story positioning MirrorMirror as a fresh take on decision-making apps.

• Pitched to lifestyle and tech journalists, bloggers, and influencers.

• Supplemented PR with social media campaigns targeting early adopters.

Results

• Secured multiple press mentions in consumer tech and culture outlets.

• Generated thousands of early downloads with zero paid spend.

• Built brand awareness that carried into app store visibility.

Bottom Line

This case demonstrated how PR and storytelling can substitute for ad spend. By creating and pitching a distinctive narrative, we achieved user growth and recognition, proving that creative earned media can launch consumer products successfully.