Case Study

Challenge / Objective

With a business partner, I founded Pressing Relations — a boutique PR agency focused on creative industries and lifestyle brands. The challenge was to establish credibility quickly in a crowded market and demonstrate that a small agency could deliver results equal to larger firms.

Workstreams

• Positioned agency around sharp storytelling and media access.

• Secured early clients in music, fashion, and arts.

• Personally managed campaigns and built journalist relationships into client results.

Results

• Secured national and trade press coverage for all launch clients.

• Grew agency to a steady base of retainer clients within 18 months.

• Built a reputation for creative, media-savvy campaigns.

Bottom Line

This agency launch proved my ability to create and grow a business. It built my foundation as a marketing and PR strategist, demonstrating entrepreneurial drive and media influence.