Case Study

Challenge / Objective

As founder of MirrorMirror, I sought to build a mobile app that solved a universal problem: how groups make decisions. The challenge was to design an intuitive product, position it in a crowded app marketplace, and attract early adopters with minimal budget.

Workstreams

• Product Development & UX

  • Collaborated with developers to design an interface that made group decision-making simple and engaging.

  • Conducted user testing to refine features and ensure ease of adoption.

• Go-to-Market Strategy

  • Positioned MirrorMirror as a social tool for friends, families, and small teams.

  • Launched PR campaigns and media outreach to gain visibility in tech and lifestyle outlets.

• Growth Marketing

  • Leveraged organic social media and influencer engagement to drive downloads.

  • Experimented with referral mechanics to encourage viral growth among user groups.

Results

• Successfully launched the app across iOS and Android with positive early adoption.

• Gained media attention and user engagement through PR and digital campaigns.

• Learned critical insights into app-based growth models, customer acquisition, and product-market fit.

Bottom Line

MirrorMirror demonstrated my ability to take a mobile app from concept to launch, combining product design, PR-driven growth, and digital marketing strategies — experience that sharpened my skills in app-driven sales models and consumer adoption.