Case Study

Lifecycle Marketing & CPL Reduction

Challenge / Objective

High CPL from lead brokers and drop-offs in the enrolment journey were hurting ROI. The challenge was to improve efficiency by building lifecycle marketing workflows that nurtured leads and increased conversions.

Workstreams

  • Designed automated nurture flows in CRM to warm prospects.

  • Created segmented campaigns based on program interest and region.

  • Integrated email, content, and retargeting for multi-touch engagement.

Results

  • CPL reduced by 35%.

  • Lead-to-enrolment conversion increased by 20%.

  • Pipeline visibility improved, allowing better forecasting.

Bottom Line

By improving lifecycle management, Laureate reduced costs and improved conversion quality. This case showed how CRM and nurture design can drive efficiency and ROI in education marketing.