Case Study

Localized Campaign Content for International Markets

Challenge / Objective

ZRG/Walking the Talk needed to align a global brand with local market resonance across 30+ countries. The challenge was to adapt content without losing consistency.

Workstreams

  • Built global messaging frameworks and content playbooks.

  • Partnered with regional managers to localize campaigns.

  • Created adaptable sales enablement decks and toolkits.

  • Aligned global website rebuild with regional content needs.

Results

  • Ensured consistent messaging across all global regions.

  • Increased inbound leads from APAC, LatAm, and North America.

  • Enabled consultants to adapt content effectively in-market.ity.

Bottom Line

By combining global consistency with local flexibility, ZRG scaled its international content strategy, driving inbound growth across new geographies.