Case Study

Challenge / Objective

Lifestyle and culture clients wanted breakthrough visibility but often lacked the budgets of larger competitors. The objective was to create smart, cost-effective campaigns that generated meaningful media attention.

Workstreams

• Crafted compelling brand stories tied to cultural trends.

• Built journalist relationships across lifestyle, national, and trade outlets.

• Executed creative press events and stunts to attract coverage.

Results

• Clients featured in major lifestyle and culture publications.

• Generated disproportionate visibility relative to client size and spend.

• Strengthened client loyalty and referrals.

Bottom Line

By focusing on creative storytelling and media hooks, Pressing Relations delivered outsized results for lifestyle brands, proving the value of earned media in driving awareness without large budgets.