Case Study

Challenge / Objective

With multiple universities across Europe and Latin America, Laureate’s digital marketing lacked consistency. Campaigns were often duplicated or poorly translated, weakening efficiency and impact. The objective was to centralise campaigns while ensuring local resonance.

Workstreams

• Centralised campaign planning and content production.

• Produced multilingual campaign assets adapted for each market.

• Built processes for localisation, translation, and quality assurance.

Results

• Increased conversion rates across multiple regions.

• Reduced duplication of effort and creative costs.

• Strengthened brand consistency across universities.

Bottom Line

This project balanced global scale with local nuance, showing how centralised digital marketing can be both efficient and culturally relevant.