Case Study

Challenge / Objective

As a global apparel brand, Mexx needed to strengthen its market presence across Europe while bridging the gap between physical retail and emerging digital channels. The challenge was to create integrated brand campaigns that maintained consistency across hundreds of stores, ecommerce platforms, and regional markets — ensuring the brand’s lifestyle positioning translated into measurable retail performance.

Workstreams

• Campaign Integration

  • Designed campaigns that spanned retail stores, ecommerce sites, and partner channels.

  • Ensured brand storytelling was consistent across advertising, in-store displays, and digital touchpoints.

• Retail + Digital Coordination

  • Partnered with merchandising and retail operations teams to align promotions across stores and online.

  • Used customer data to guide regional adjustments to offers and messaging.

• Content Creation & Storytelling

  • Developed seasonal narratives that linked lifestyle imagery with key product launches.

  • Produced content kits that regional teams could adapt to local markets.

Results

• Delivered cohesive campaigns across multiple European markets, driving both in-store footfall and ecommerce traffic.

• Increased brand visibility through omnichannel alignment, reinforcing Mexx’s lifestyle positioning.

• Improved collaboration between retail and digital teams, setting the foundation for more data-driven customer acquisition.

Bottom Line

By integrating storytelling with coordinated retail and digital campaigns, Mexx successfully bridged its traditional retail strength with emerging ecommerce opportunities — ensuring consistent brand impact across markets and channels.