Case Study

Challenge / Objective

Walking the Talk was growing its inbound presence, but marketing channels were fragmented. Consultants leaned heavily on ad-hoc email or single-channel outreach, and opportunities to engage audiences consistently were being missed. The challenge was to build an integrated, omnichannel marketing program — with email marketing and LinkedIn newsletters at the centre — and to ensure each channel carried specific, high-quality content tailored for audience behaviour.

Workstreams

• Designed and launched a structured email marketing program, segmenting audiences by region, industry, and solution focus.

• Created a dedicated LinkedIn newsletter series to position Walking the Talk as a thought leader and build regular subscriber engagement.

• Produced channel-specific content — long-form reports for downloads, short-form insights for LinkedIn, and bite-sized articles for email campaigns.

• Implemented HubSpot to manage campaign workflows, segmentation, and analytics.

Results

• Built an email subscriber base that delivered average open rates 10–15% above consulting industry benchmarks.

• LinkedIn newsletter grew to 5,000+ subscribers, consistently outperforming engagement benchmarks.

• Multi-channel campaigns increased average marketing-sourced enquiries by 40% YoY.

Bottom Line

Omnichannel marketing turned Walking the Talk from a “single channel” consultancy into a multi-touch, digitally active brand. By tailoring content to each platform, we engaged prospects across multiple touchpoints and delivered measurable pipeline growth — proving that integrated campaigns outperform one-off outreach.