Case Study

Challenge / Objective

With growing installs, retention became the bigger challenge. Many users dropped off after initial use, limiting lifetime value. The objective was to create growth loops and campaigns that encouraged referrals, increased engagement, and reduced churn.

Workstreams

• Introduced in-app referral rewards for inviting friends.

• Built segmented email and push campaigns triggered by usage behaviour.

• Created retention journeys offering rewards for frequent usage

Results

• Referral-led installs increased user growth rate by 40%.

• Churn reduced by 25% among active user cohorts.

• Active user base doubled across emerging markets.

Bottom Line

By embedding referral loops and retention journeys, Talk360 created sustainable growth. This demonstrated how behaviour-driven campaigns and incentives can scale adoption and reduce churn simultaneously.