Case Study

Scaling the Content Engine Across Multiple Acquisitions

Challenge / Objective

Acquisitions (Bravanti, Brimstone, Walking the Talk) brought content volume but inconsistency. The objective was to create a scalable engine that incorporated all practices, engaged more stakeholders, and aligned content with campaigns and launches.

Workstreams

Centralised planning for thought leadership, campaigns, launches.
Expanded author base by engaging consultants from all firms.
Built editorial calendar tied to market trends and objectives.
Standardised workflows for review, design, distribution.

Results

Publishing cadence up 65% YoY.
Contributor pool tripled.
Blog views +40%, report downloads +60%.

Bottom Line

This system turned fragmented content into a coordinated growth engine. By scaling voices and aligning with campaigns, content became central to brand building and pipeline growth.