Case Study

Website Migration – Consolidating Multiple Brands

Challenge / Objective

Each acquisition brought its own website, creating complexity and diluted SEO. The challenge was to consolidate sites into ZRG.com, preserving equity and creating a single digital home.

Workstreams

Audited acquired sites, mapped SEO priorities.
Designed phased migration plan (content, redirects, infrastructure).
Rebuilt service/landing pages under ZRG brand.
Executed migration in parallel with campaigns.

Results

Migrated three major sites over nine months.
Preserved 100% of SEO equity.
Reduced operating costs, boosted domain authority.

Bottom Line

This was one of ZRG’s biggest digital projects. By consolidating sites, we created a single, SEO-strong hub for consulting, supporting both brand building and demand generation.