Case Study

Website UX Optimisation and Conversion Growth

Challenge / Objective

The ZRG consulting site had strong content but poor UX and conversion flows. The challenge was to optimise digital presence to improve engagement and lead capture.

Workstreams

  • Conducted UX audit, mapped friction points.

  • Simplified navigation, improved hierarchy.

  • Optimised mobile speed, accessibility.

  • A/B tested CTAs and layouts.

Results

  • Bounce rate down 42%; session duration up 58%.

  • Lead conversions up 3x.

  • Improved accessibility broadened reach.

Bottom Line

The optimised site became a functioning growth channel, driving both credibility and measurable lead uplift.