Head of Marketing, Talk360

2015–2017

At Talk360, I led global marketing for a cross-border calling app designed to connect diaspora communities with loved ones back home. My role covered the full marketing spectrum—brand, growth, CRM, and performance—targeting users across more than 100 countries.

I spearheaded a major rebrand of the product, repositioning it for emotional clarity and product differentiation in a crowded, price-sensitive market. I managed user acquisition budgets across Meta and Google, ran CRM campaigns to improve onboarding and reactivation, and introduced data-driven testing to optimize in-app experiences and lifecycle journeys. I also worked closely with our product team to align growth strategy with roadmap decisions, helping shape user flows, monetization, and feature prioritization.

Key Achievements:

  • Increased Global Acquisition

    Scaled app installs by 300% in under 18 months through paid media, CRM, and localized digital campaigns.

  • Improved Conversion Rates

    Reduced customer acquisition cost by 40% by improving targeting, creative, and platform allocation.

  • Drove Rebrand Project From Concept to Execution

    Rebranded Talk360 across all channels—resulting in higher engagement, retention, and NPS among target diaspora segments.

  • Implemented Retention & Reactivation Program

    Developed and executed lifecycle marketing program that drove reactivation rates up by 50% across dormant user segments.

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