In 2017, I launched MirrorMirror, a social decision-making app designed to help users crowdsource confidence when making choices—from outfits to life decisions. I developed the brand from the ground up, defining its purpose, user value, tone, and growth strategy. As Founder, I led go-to-market planning, user acquisition, creative development, and product positioning—working closely with a small cross-functional team to bring the idea to life.

From concept validation to MVP release, I oversaw every stage of the marketing and growth process—building the user journey, launching across channels, and fostering an initial community through organic reach and micro-influencer engagement. Alongside the app launch, I provided marketing support to other growth-stage consumer brands, applying my experience across content, CRM, digital, and campaign strategy.