At Mexx, I led the global execution of brand campaigns for one of Europe’s most iconic lifestyle and fashion labels. Reporting to the CMO, I was responsible for aligning messaging across channels, regions, and departments—including product, ecommerce, social, and wholesale.

My work focused on repositioning the brand with a more integrated and digital-first approach. I oversaw the development of seasonal campaigns, managing agency relationships and ensuring consistency in tone and execution across 40+ markets. I also collaborated closely with retail and product teams to ensure the campaign narratives translated into store experiences and supported sales performance.

While my time at Mexx was cut short by the company’s bankruptcy later that year, I was proud to contribute to its final global campaigns—delivering strong cross-channel cohesion and setting the stage for future brand renewal.