Expertise
I wear many hats in the marketing world – and I love switching between them. Over the years, I've built a full-stack marketing skill set, meaning I'm just as comfortable geeking out over analytics as I am brainstorming big creative campaigns. Here’s a quick tour of my core specialties:
Brand Strategy
Crafting a brand’s story and identity is one of my favorite challenges. I’ve helped shape brand narratives from the ground up for startups, and refreshed strategies for established companies looking to modernize.
My approach to brand strategy is holistic: I dive into understanding the company’s mission, audience, and voice. I’ve led workshops to define brand values and messaging pillars, ensuring consistency across all channels.
From logo redesign projects to complete brand voice revamps, I ensure every tactic (ads, content, events, you name it) ladders up to a cohesive brand story. In short, I help brands find their voice in crowded markets – and shout with confidence.
Content Marketing
Storytelling time! Content marketing is where I blend creativity with strategy. I have extensive experience creating and managing content that engages and educates across multiple formats. Blogs, whitepapers, infographics, videos – I’ve orchestrated content calendars that integrate them all. My philosophy: content should provide value.
I’m also comfortable behind the pen (or keyboard) myself, having written articles that have been featured on industry sites. From crafting catchy social media posts to long-form ebooks, I ensure content isn’t just well-written, but is part of a larger strategy to nurture leads and build brand authority.
Digital Marketing
From SEO to social media advertising, I’ve run end-to-end digital campaigns that drive real results. I’m Google Ads certified and have managed campaigns with six-figure budgets across Google, Facebook, and LinkedIn. What’s my secret sauce? A mix of data-driven strategy and a keen eye for creative. I love A/B testing everything – headlines, images, CTAs – to continuously improve performance.
Whether it’s optimizing a website for search engines or fine-tuning an email funnel, I approach digital marketing like a scientist meets storyteller: hypothesis, experiment, analyze, and deliver the message in a way that resonates. The result? More clicks, conversions, and happy customers (and bosses).
Performance Marketing
I’m a bit of a numbers nerd (and proud of it!). Performance marketing is where my analytical side shines. I specialize in campaigns that live and die by the metrics – think PPC, retargeting, affiliate marketing, and conversion rate optimization. I’ve managed multi-channel acquisition campaigns that had to hit strict ROI targets.
Tools like Google Analytics, Facebook Business Manager, and Tableau are my go-to allies. I thrive on optimizing ROI: digging into data to lower CPCs, increase CTRs, and squeeze more conversions out of every dollar spent. One of my proudest achievements was boosting an e-commerce client's ROI by 200% in one quarter by overhauling their ad targeting and landing pages. When it comes to performance, I believe in iterative improvement and never leaving results to guesswork.
B2B Marketing
Business-to-business marketing runs on building relationships and trust – and I’ve got plenty of experience in that arena. Working with B2B tech companies and agencies, I’ve learned how to appeal to decision-makers who value data and ROI. Longer sales cycles? No problem. I implement lead nurturing through email drip campaigns, insightful webinars, and LinkedIn content that addresses the specific pain points of target clients.
One example: I spearheaded an account-based marketing (ABM) initiative targeting Fortune 500 companies, customizing pitches and content for each. The result was a 30% increase in enterprise leads in a year. In B2B, I combine patience with personalization, ensuring that every touchpoint – from a case study to a sales deck – speaks the language of the audience and moves them closer to a partnership.
B2C Marketing
On the flip side, I’ve also dived deep into the fast-paced world of consumer marketing. B2C is all about emotion and timing – catching people’s attention and winning their hearts (and wallets) often in seconds. I’ve managed B2C campaigns for retail and e-commerce brands where agility is key. Think viral social media challenges, influencer partnerships, and seasonal product launches that require creative flair and impeccable timing. I love the adrenaline of B2C campaigns: monitoring social trends, jumping on relevant memes or cultural moments, and engaging directly with consumers.
In B2C, it’s crucial to be bold, quick, and customer-centric – creating marketing moments that make consumers feel like your brand just “gets” them.
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